Nick

Nick Naylor, the lead spokesman for big tobacco, would have you believe he thinks cigarettes are harmless, but really he's doing it for the mortgage.

Polly

The "M.O.D. Squad"—meaning, of course, "Merchants of Death"—is comprised of Polly Bailey, of the Moderation Council, and Bobby Jay Bliss, of the gun business's own advisory group, S.A.F.E.T.Y.

Bobby

As explained by Naylor, the sole purpose of their meetings is to compete for the highest death toll as they compare strategies on how to dupe the American people.

Jeff

The film, Message from Sector Six, would emphasize the sex appeal of cigarettes in a way that only floating, nude, copulating Hollywood stars could.

This did not stop Nick from bribing the dying man with a suitcase of cash to keep quiet on the subject of his recent lung cancer diagnosis.

Nick's own son, Joey Naylor, seems to be being groomed for the job as he joins his father on the majority of his trips.