A scene from Talladega Nights: The Ballad of Ricky Bobby 2006
Dick Berggren

Dick Berggren reporting from Las Vegas victory lane for FOX television. Ricky, obviously a huge win for you today, but it seems as if you either win, or crash the car trying to win.

Ricky

Well, Dick, here's the deal: I'm the best there is, plain and simple. I mean, I wake up in the morning and I piss excellence. You know, nobody can hang with my stuff. I'm just a--just a big, hairy, American winning machine. If you ain't first, you're last! You know? You know what I mean? That phrase is trademarked and not to be used without the expressed permission of Ricky Bobby, Inc.

In this scene

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