Dick McDonald

I just have to ask you one thing. Something I've never understood.

Ray Kroc

All right.

Dick McDonald

That day we met, when we gave you the tour...

Ray Kroc

Uh-huh. What about it?

Dick McDonald

We showed you everything. The whole system, all our secrets. We were an open book. So why didn't you just-

Ray Kroc

Steal it? Just, grab your ideas and run off start my own business using all those ideas of yours. It- it would have failed.

Dick McDonald

How do you know?

Ray Kroc

Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?

Dick McDonald

And?

Ray Kroc

How many of them succeeded?

Dick McDonald

Lots of people started restaurants.

Ray Kroc

As big as McDonald's?

Dick McDonald

Of course not.

Ray Kroc

No one ever has and no one ever will because they all lacked that one thing, that makes McDonald's special.

Dick McDonald

Which is?

Ray Kroc

Even you don't know what it is.

Dick McDonald

Enlighten me.

Ray Kroc

It's not just the system, Dick. It's the name. That glorious name, "McDonald's". It could be... anything you want it to be. It's limitless, it's wide open. It sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. "What a crock. What a load of crock". Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. "Kroc's". But McDonald's, oh boy. That's a beauty. Yeah... a guy named McDonald? He's never gonna get pushed around in life.

Dick McDonald

That's clearly not the case.

Ray Kroc

So, you don't have a check for 1.35 million dollars in your pocket? Bye, Dick.

Dick McDonald

So if you can't beat'em, buy'em.

Ray Kroc

I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.

Dick McDonald

You don't have it.

Ray Kroc

You sure about that? Bye, Dick.