In 1910, the US was producing ten billion cigarettes a year, by 1930 we were up to one hundred twenty three billion, what happened in between? Three things: a World War, Dieting and movies. [...] 1927, talking pictures are born. Suddenly directors need to give their actors something to do while they're talking. Cary Grant and Carole Lombard are lighting up, Bette Davis, a chimney, and Bogart, remember the first picture with him and Lauren Bacall? [...] She sort of shimmies in through the doorway. Nineteen years old. Pure sex. She says "Anyone got a match?" and Bogie throws the matches at her... and she catches them. Greatest romance in the century, how did it start? Lighting a cigarette. In these days, when someone smokes in the movies, they're either a psychopath... or an European. The message that Hollywood needs to send out is "Smoking is Cool!". We need the cast of, uh, Will & Grace smoking in their living room, Forrest Gump puffing away between his box of chocolates, Hugh Grant earning back the love of Julia Roberts by buying her favorite brand - her Virginia Slims. Most of the actors smoke already. If they start doing it on screen... We can put the sex back into cigarettes.