After living with you for the last six months, I'm turning into one of your scripts. Well, this is not a script, Diana. There's some real, actual life going on here.
Most scenes together: Max Schumacher & Diana Christensen (5), Diana Christensen & Frank Hackett (3), Howard Beale & Max Schumacher (2)
Network quotes
Page 3 of 5All human beings are becoming humanoids. All over the world, not just in America. We're just getting there faster since we're the most advanced country.
And I've got some GOD DAMN SURPRISES FOR YOU TOO, SCHUMACHER! I'VE HAD IT UP TO HERE WITH YOUR CRUDDY DIVISION, AND ITS ANNUAL 33-MILLION DOLLAR DEFICIT!
By mid-October, The Howard Beale Show had settled in at a 42% share, more than equaling all the other network news shows combined. In the Nielsen ratings, The Howard Beale Show was listed as the fourth highest rated show of the month, surpassed only by The Six Million Dollar Man, All in the Family and Phyllis - a phenomenal state of affairs for a news show - and on October the 15th, Diana Christensen flew to Los Angeles for what the trade calls "powwows and confabs" with our west coast programming execs and to get production rolling on the shows for the coming season.
By tomorrow, he'll have a 50 share, maybe even a 60. Howard Beale is processed instant God, and right now, it looks like he may just go over bigger than Mary Tyler Moore.
Edward George Ruddy died today! Edward George Ruddy was the Chairman of the Board of the Union Broadcasting Systems, and he died at eleven o'clock this morning of a heart condition, and woe is us, we're in a lot of trouble! So, a rich little man with white hair died. What does that got to do with the price of rice, right? And why is that woe to us? Because you people and sixty-two million other Americans are listening to me right now. Because less than three percent of you people read books! Because less than fifteen percent of you read newspapers! Because the only truth you know is what you get over this tube! Right now, there is a whole, an entire generation that never knew anything that didn't come out of this tube! This tube is the Gospel, the ultimate revelation! This tube can make or break Presidents, Popes, Prime Ministers! This tube is the most awesome goddamn force in the whole godless world! And woe is us if it ever falls into the hands of the wrong people, and that's why woe is us that Edward George Ruddy died! Because this company is now in the hands of CCA, the Communication Corporation of America. There's a new chairman of the board, a man called Frank Hackett sitting in Mr. Ruddy's office on the 20th floor. And when the twelfth largest company in the world controls the most awesome goddamn propaganda force in the whole godless world, who knows what shit will be peddled for truth on this network?! So, you listen to me. Listen to me! Television is not the truth. Television's a goddamned amusement park! Television is a circus, a carnival, a traveling troupe of acrobats, storytellers, dancers, singers, jugglers, sideshow freaks, lion tamers, and football players. We're in the boredom-killing business! So if you want the truth, go to God! Go to your gurus! Go to yourselves! Because that's the only place you're ever gonna find any real truth! But man, you're never gonna get any truth from us. We'll tell you anything you wanna hear. We lie like hell. We'll tell you that, uh, Kojak always gets the killer, and that nobody ever gets cancer at Archie Bunker's house. And no matter how much trouble the hero is in, don't worry, just look at your watch, at the end of the hour he's gonna win. We'll tell you any shit you want to hear. We deal in illusions, man! None of it is true! But you people sit there day after day, night after night, all ages, colors, creeds. We're all you know! You're beginning to believe the illusions we're spinning here! You're beginning to think that the tube is reality and that your own lives are unreal! You do whatever the tube tells you, you dress like the tube, you eat like the tube, you raise your children like the tube, you even think like the tube! This is mass madness, you maniacs! In God's name, you people are the real thing! We are the illusion! So turn off your television sets! Turn them off now! Turn them off right now! Turn them off and leave them off! Turn them off right in the middle of this sentence I am speaking to you now! Turn them off!
Four hours ago I was the Sun God at CCA, Mr. Jensen's handpicked golden boy, the heir apparent. Now I'm a man without a corporation.
Good evening. Today is Wednesday, September the 24th, and this is my last broadcast. Yesterday I announced on this program that I was going to commit public suicide, admittedly an act of madness. Well, I'll tell you what happened: I just ran out of bullshit. Am I still on the air? I really don't know any other way to say it other than I just ran out of bullshit. Bullshit is all the reasons we give for living. And if we can't think up any reasons of our own, we always have the God bullshit. We don't know why we're going through all this pointless pain, humiliation, decays, so there better be someone somewhere who does know. That's the God bullshit. And then, there's the noble man bullshit; that man is a noble creature that can order his own world; who needs God? Well, if there's anybody out there that can look around this demented slaughterhouse of a world we live in and tell me that man is a noble creature, believe me: That man is full of bullshit. I don't have anything going for me. I haven't got any kids. And I was married for forty-three years of shrill, shrieking fraud. So I don't have any bullshit left. I just ran out of it, you see.
Good morning, Mr. Beale. They tell me you're a madman.
I argued that television was a volatile industry in which success and failure were determined week by week; Mr. Jensen does not like volatile industries and suggested with a certain sinister silkiness that volatility in business usually reflected bad management.
I don't have to tell you things are bad. Everybody knows things are bad. It's a depression. Everybody's out of work or scared of losing their job. The dollar buys a nickel's worth, banks are going bust, shopkeepers keep a gun under the counter. Punks are running wild in the street and there's nobody anywhere who seems to know what to do, and there's no end to it. We know the air is unfit to breathe and our food is unfit to eat, and we sit watching our TVs while some local newscaster tells us that today we had fifteen homicides and sixty-three violent crimes, as if that's the way it's supposed to be! We know things are bad - worse than bad, They're crazy! It's like everything everywhere is going crazy, so we don't go out anymore. We sit in the house, and slowly the world we are living in is getting smaller, and all we say is, 'Please, at least leave us alone in our living rooms. Let me have my toaster and my TV and my steel-belted radials and I won't say anything. Just leave us alone!' Well, I'm not gonna leave you alone! I want you to get MAD! I don't want you to protest. I don't want you to riot - I don't want you to write to your congressman because I wouldn't know what to tell you to write. I don't know what to do about the depression and the inflation and the Russians and the crime in the street. All I know is that first you've got to get mad! You've got to say, "I'm a HUMAN BEING, GODDAMNIT! My LIFE has VALUE!!" So, I want you to get up now. I want all of you to get up out of your chairs. I want you to get up right now, and go to the window, open it, and stick your head out and yell: "I'm as mad as hell, and I'm not going to take this anymore!!" I want you to get up right now, sit up, go to your windows, open them and stick your head out and yell - 'I'm as mad as hell and I'm not going to take this anymore!' Things have got to change. But first, you've gotta get mad!... You've got to say, 'I'm as mad as hell, and I'm not going to take this anymore!' Then we'll figure out what to do about the depression and the inflation and the oil crisis. But first get up out of your chairs, open the window, stick your head out, and yell, and say it: I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!!!
Note: the bolded line is ranked #19 in the American Film Institute's list of the top 100 movie quotations in American cinema.
I feel lousy about the pain that I've caused my wife and kids. I feel guilty and conscience-stricken, and all of those things you think sentimental, but which my generation calls simple human decency. And I miss my home, because I'm beginning to get scared shitless, because all of a sudden it's closer to the end than the beginning, and death is suddenly a perceptible thing to me, with definable features.
I was married for four years, and pretended to be happy; and I had six years of analysis, and pretended to be sane. My husband ran off with his boyfriend, and I had an affair with my analyst, who told me I was the worst lay he'd ever had.
I watched your 6 o'clock news today; it's straight tabloid. You had a minute and a half of that lady riding a bike naked in Central Park; on the other hand, you had less than a minute of hard national and international news. It was all sex, scandal, brutal crime, sports, children with incurable diseases, and lost puppies. So, I don't think I'll listen to any protestations of high standards of journalism when you're right down on the streets soliciting audiences like the rest of us. Look, all I'm saying is if you're going to hustle, at least do it right.
I would like at this moment to announce that I will be retiring from this program in two weeks time because of poor ratings. Since this show is the only thing I had going for me in my life, I've decided to kill myself. I'm going to blow my brains out right on this program a week from today. So tune in next Tuesday. That should give the public relations people a week to promote the show. You ought to get a hell of a rating out of that. Fifty share, easy.