By mid-October, The Howard Beale Show had settled in at a 42% share, more than equaling all the other network news shows combined. In the Nielsen ratings, The Howard Beale Show was listed as the fourth highest rated show of the month, surpassed only by The Six Million Dollar Man, All in the Family and Phyllis - a phenomenal state of affairs for a news show - and on October the 15th, Diana Christensen flew to Los Angeles for what the trade calls "powwows and confabs" with our west coast programming execs and to get production rolling on the shows for the coming season.
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Narrator It was a perfectly admissible argument that Howard Beale advanced in the days that followed. It was, however, also a very depressing one. Nobody particularly cared to hear his life was utterly valueless. By the end of the first week in June, The Howard Beale Show had dropped one point in the ratings and its trend of shares dipped under 48% for the first time since last November.
Narrator The initial response to the new Howard Beale Show was not auspicatory. The press was, without exception, hostile and industry reaction, negative. The ratings for the Thursday and Friday shows were both 14%, but Monday's rating dropped a point, clearly suggesting the novelty was wearing off.
Frank Hackett The business of management is management.
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