It was a perfectly admissible argument that Howard Beale advanced in the days that followed. It was, however, also a very depressing one. Nobody particularly cared to hear his life was utterly valueless. By the end of the first week in June, The Howard Beale Show had dropped one point in the ratings and its trend of shares dipped under 48% for the first time since last November.
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Narrator The initial response to the new Howard Beale Show was not auspicatory. The press was, without exception, hostile and industry reaction, negative. The ratings for the Thursday and Friday shows were both 14%, but Monday's rating dropped a point, clearly suggesting the novelty was wearing off.
Frank Hackett The business of management is management.
Howard Beale All human beings are becoming humanoids. All over the world, not just in America. We're just getting there faster since we're the most advanced country.
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