Here's what I'm gonna do. I'm going to announce the names of everyone who designed the launch demo. I'm gonna introduce everyone and ask them to stand up. "The bag was designed by Susan Kate. The Macintosh font that's scrolling across the screen was designed by Steve Kapps. The starry night and skywriting was Bruce Horn." Mac Paint. Mac Write. ALICE. Down to the calculator! And then I'm gonna say, "The voice demo that didn't work was designed by Andy Hertzfeld." […] Five in six is your chance of surviving the first round of Russian Roulette, and you've reversed those odds. So unless you wanna be disgraced in front of your friends, family, colleagues, stockholders and the press, I wouldn't stand here arguing. Now go try and get some more bullets out of the gun. (after a moment of brief silence) DO IT, ANDY!
I forced the vote because I believed I was right. I still believe I'm right, and I'm right. Now, I bled that night, and I don't bleed. But time's done its thing, and I really haven't thought about it in a while.
More lines from Steve Jobs
4 quotesThe Mac is beige, I'm beige, the disk is blue. The shirt has to be white.
John, listen to me: Whoever said "The customer is always right" was, I promise you, a customer.
Remember that painting you drew on the original Mac? I do.
Scenes with Steve Jobs
13 scenesWell, we're not a pit crew at Daytona. This can't be fixed in seconds.
You didn't have seconds, you had three weeks. The universe was created in a third of that time.
Well, some day, you'll have to tell us how you did it.
I'm begging you to manage expectations.
Have I ever let you down?
Every single goddamn time.
Then I'm due.
Why has Lisa not heard of me?
Shit, man, how many fourth graders have heard of you?
You can't write code. You're not an engineer. You're not a designer. You can't put a hammer to a nail. I built the circuit board! The graphical interface was stolen from Xerox Park! Jeff Raskin was the leader of the Mac team before you threw him off his own project! Everything-- Someone else designed the box! So how come ten times in a day I read Steve Jobs is a genius? What do you do?
I play the orchestra. And you're a good musician, [points towards the first violin chair] you sit right there, you're the best in your role.
I came here to clear the air. Do you know why I came here?
Didn't you just answer that?
I came here 'cause you're gonna get killed. Your computer's gonna fail. You got a college and university advisory board telling you they need a powerful work station for two to three thousand. You priced NeXT at 6500, and that doesn't include the optional $3000 hardrive which people will discover isn't optional, because the optical disk is too weak to do anything, and the $2500 laser printer brings the total to $12000, and in the entire world you are the only person that cares that it's housed in a perfect cube. You're gonna get killed. And I came here to stand next to you while that happens 'cause that's what friends do... that's what men do. I don't need your pass. We go back, so don't talk to me like I'm other people. I'm the only one that knows that this guy here is someone you invented. I'm standing by you because that perfect cube - that does nothing - is about to be the single biggest failure in the history of personal computing.
Tell me something else I don't know.
When are you gonna get furniture?
It's not an easy process.
It is. You buy a couch, take it from there.
Joanna's gonna call my name in a second.
Steve?
That was unrehearsed.
I can't put it more simply than this: we need to put our resources into updating the Apple II.
By taking resources from the Mac!
It's failing. That's a fact.
It's overpriced.
There's no evidence that it's--
I'm the evidence! I'm the world's leading expert in the Mac, John, what's your resume?!
You're issuing contradictory instructions, you're insubordinate, you make people miserable, our top engineers are fleeing to Sun, Dell, HP, Wall Street doesn't know who's driving the bus, we've lost hundreds of millions in value, and I'm the CEO of Apple, Steve, that's my resume.
But before that, you sold carbonated sugar water, right? I sat in a **** garage with Wozniak and invented the future, because artists lead and hacks ask for show of hands!
You're gonna end me, aren't you?
You're being ridiculous...I'm gonna sit center court and watch you do it yourself. Then I’m gonna order a nice meal with a ‘55 Margaux, and sign some autographs.
Jesus Christ!
You want some advice, Pepsi Generation? Don’t send Woz out to slap me around in the press. Anybody else. You, Markkula, Arthur Rock, anyone but 'Rain Man'. Don’t manipulate him like that. Whatever you may think, I’m always gonna protect him.
Come on, Steve.
That's what men do.
I don't want people to dislike me. I'm indifferent to whether they dislike me.
Well, since it doesn't matter, I always have.
Really. I've always liked you. That's unfortunate.
Tell me what's wrong with you this morning.
What's been wrong with me for 19 years. I have been a witness, and I tell you I've been complicit. I love you, Steve. You know how much. I love that you don't care how much money a person makes; you care what they make. But what you make isn't supposed to be the best part of you. When you're a father... that's what's supposed to be the best part of you, and it's caused me two decades of agony. Steve... that it is for you... the worst. It's a little thing... it's a very small thing. Fix it. Fix it now or you can contact me at my new job working anywhere I want.
This whole place was built by the Apple II, you were built by the Apple II!
As a matter of fact, I was destroyed by the Apple II and its open systems so that hackers and hobbyists could build ham radios! Or something! And then it nearly destroyed Apple when you spent all your money on it and developed a grand total of no new products.
The Newton...
The little box of garbage. You guys came up with the Newton, you, like, want people to know that. This is a product launch, not a luncheon. And the last thing I want to do is connect the iMac to the...
...to the only successful product that this company has ever made. I'm sorry to be blunt, but that happens to be the truth. The Lisa was a failure, the Macintosh was a failure. I don't like talking like this, but I am tired of being Ringo when I know I was John.
Everybody loves Ringo.
And I'm tired of being patronized by you!
You think John became John by winning a raffle, Woz? You think he tricked somebody or hit George Harrison over the head? He was John because he was John.
He was John 'cause he wrote 'Ticket to Ride', and I wrote the Apple II.
Everybody! Look, I want to clear the auditorium...
Nobody moves! [to Woz] You made a beautiful board which, by the way, you were willing to give out for free, so don't tell me how you built Apple. If it weren't for me, you'd be the easiest 'A' at Homestead High School.
These people live and die by your praise, so here's your chance: acknowledge that something good happened that you weren't in the room for!
No.
Steve... do it! It's right, it's... it's right.
Sorry, but no.
Then let me put it another way. I don't think there's a man who's done more to advance the democratization that comes with personal computing than I have, but you've never had any respect for me. Now why is that?
I'd at least consider the possibility that it's because you've never had any for me.
What the hell is going on here?
Nothing. Thank you for your time.
Your products are better than you are, brother.
That's the idea, "brother", and knowing that... that's the difference!
It's not binary! You can be decent and gifted at the same time.
You know what LISA stood for?
What?
The computer -- the LISA, you know what it stood for?
I'm sorry I said that about the iMac, it's not what I really think--
Behind my back, at the office, you know what it stood for?
"Local Integrated System Architecure"! I was five! Why couldn't you just lie?!
I did. Of course it was named after you. "Local Integrated System Architecure" doesn't even mean anything.
Why'd you say it wasn't, all those years?
I honestly don't know.
Why'd you say you weren't my father?
...I'm poorly made.
I'm gonna put music in your pocket.
What?
A hundred songs. A thousand songs. Five hundred songs. Somewhere between five hundred and a thousand songs. Right in your pocket. Because I can't stand looking at that ridiculous Walkman anymore. You're carrying around a brick playing a cassette tape. We're not savages. I'm gonna put a thousand songs in your pocket.
You can do that?
We're very close. All I have to do really is wipe out the record business as we know it and we'll be all set.
