Lois Lane Richard's a good man. And you've been gone a long time. Perry White Lois, only three things sell papers: tragedy, sex, and Superman. People are sick of tragedy, we know you can't write worth a damn about sex, so that leaves one thing and one thing only and that's Superman and you know it is. Perry White Lois, Pulitzer Prizes are like Academy Awards, nobody remembers what you got one for, just that you got one.