Joe Gillis You're Norma Desmond. You used to be in silent pictures. You used to be big. Norma Desmond I am big. It's the pictures that got small.
Note: bolded line is ranked #24 in the American Film Institute's list of the top 100 movie quotations in American cinema. Betty Schaefer Don't you sometimes hate yourself? Joe Gillis Constantly. Joe Gillis I didn't know you were planning a comeback. Norma Desmond I hate that word. It's a return, a return to the millions of people who have never forgiven me for deserting the screen.