Ya know what, I drove through a lot of towns. A lot of small towns. And they all had two things in common... They had a courthouse and they had a church. On top of the church, got a cross... and on top of the courthouse they have a flag. Flags, crosses, crosses flags. Driving around I just cannot stop thinking about this tremendous restaurant. Now at the risk of sounding blasphemous... forgive me. Those arches have a lot in common with those buildings. A building with a cross on top, what is that? It's a gathering place... where decent wholesome people come together and they share values protected by that American flag. It could be said that that beautiful building flanked by those arches... signifies more or less the same thing. It doesn't just say, "Delicious hamburgers inside"... They signify family. It signifies community. It's a place where Americans come together to break bread. I am telling you... McDonald's can be... the new American church. Feeding bodies and feeding souls and it ain't just open on Sundays, boys. It's open 7 days a week. Crosses... Flags... Arches.
In this scene
More from The Founder
Ray Kroc What's your name?
Leonard Rosenblatt Leonard. Leonard Rosenblatt.
Ray Kroc Rosenblatt? What's a Jew doing selling Catholic Bibles?
Leonard Rosenblatt Making a living.
Dick McDonald A hothead like that, you don't know what he's capable of.
Mac McDonald It's all bluster, Dick. His bark is worse than his bite.
Dick McDonald That's what Neville Chamberlain said.
Ray Kroc Let me explain something to you, Dick... You boys have full say over what goes on inside the restaurants. But outside, above, below... your authority stops at the door. And at the floor. All right?
Mac McDonald What is he saying?
Dick McDonald He's buying the land.
Mac McDonald Our land?
The Founder
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