Arthur: Check this out. [picks up 3 bottles of whiskey]
Thelonious 'Monk' Ellison: I don't care how drunk we get. I'm not selling it.
Arthur: That's not what I'm doing. Johnnie Walker Red. 24 bucks. johnnie Walker Black. 50 bucks. Johnnie Walker Blue. One hundred and sixty dollars. See the metaphor?
Thelonious 'Monk' Ellison: No.
Arthur: These are all made by the same company. The red is shit. The black is less shit. The blue is good. But fewer people buy the blue because it's expensive. And at the end of the day, most people just want to get drunk. For most of your career, your books have been blue. They're good, complex. But they're not popular because most people want something easy. Now, for the first time, ever, you've written a red book. It's simple, prurient... it's not great literature, but it satisfies an urge. And that's valuable. What I'm trying to illustrate is that... just because you do red, doesn't mean you can't also do blue. You can do it all. Like Johnnie Walker. In fact, you got Johnnie Walker beat because, you don't even have to put your real name on it.
Thelonious 'Monk' Ellison: [takes off glasses, head in his hands] Shesus. Do we drink now?
Thelonious 'Monk' Ellison: I don't care how drunk we get. I'm not selling it.
Arthur: That's not what I'm doing. Johnnie Walker Red. 24 bucks. johnnie Walker Black. 50 bucks. Johnnie Walker Blue. One hundred and sixty dollars. See the metaphor?
Thelonious 'Monk' Ellison: No.
Arthur: These are all made by the same company. The red is shit. The black is less shit. The blue is good. But fewer people buy the blue because it's expensive. And at the end of the day, most people just want to get drunk. For most of your career, your books have been blue. They're good, complex. But they're not popular because most people want something easy. Now, for the first time, ever, you've written a red book. It's simple, prurient... it's not great literature, but it satisfies an urge. And that's valuable. What I'm trying to illustrate is that... just because you do red, doesn't mean you can't also do blue. You can do it all. Like Johnnie Walker. In fact, you got Johnnie Walker beat because, you don't even have to put your real name on it.
Thelonious 'Monk' Ellison: [takes off glasses, head in his hands] Shesus. Do we drink now?
Arthur : Check this out. [picks up 3 bottles of whiskey]
Thelonious 'Monk' Ellison: I don't care how drunk we get. I'm not selling it.
Arthur : That's not what I'm doing. Johnnie Walker Red. 24 bucks. johnnie Walker Black. 50 bucks. Johnnie Walker Blue. One hundred and sixty dollars. See the metaphor?
Thelonious 'Monk' Ellison: No.
Arthur : These are all made by the same company. The red is shit. The black is less shit. The blue is good. But fewer people buy the blue because it's expensive. And at the end of the day, most people just want to get drunk. For most of your career, your books have been blue. They're good, complex. But they're not popular because most people want something easy. Now, for the first time, ever, you've written a red book. It's simple, prurient... it's not great literature, but it satisfies an urge. And that's valuable. What I'm trying to illustrate is that... just because you do red, doesn't mean you can't also do blue. You can do it all. Like Johnnie Walker. In fact, you got Johnnie Walker beat because, you don't even have to put your real name on it.
Thelonious 'Monk' Ellison: [takes off glasses, head in his hands] Shesus. Do we drink now?
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