We at Embrey Publicity would like to offer you the AllHeart symbol. Now you would be among a very select group of corporate giants to bear this logo on your product. And what this would say to the public is that your company, Pharmatopsis, had made a radical contribution to helping our world. And here is all you'd have to do to qualify: Your new TB drug, micadin, we would like you to give that product away, for free.
Did you say free?
I did — only to those who really need it. Only to those who without it would otherwise die.
Alright. As a concept "free" is kind of up there with "lethal side effects—"
"Mandatory product recall."
"Get indicted, going to jail —"
"Get out, work at IHOP the rest of your career—"
Understandable reactions — a radical concept — but it is the brand that represents a fairer and better world. The brand that everyone is talking about. ... Anyway — we can save the world. Someone's just got to go first. What do you say?
Are you a crackpot?
