If he dies, he dies. Following the death of Apollo Creed.

I must break you. Said to Rocky, as their match is about to begin.

He's not human. He's like a piece of iron. To his trainer, during the match with Rocky.

It ain't over until its over.

There's a lot I could say about this man, but I don't know if it matters now. I guess what matters is what he stood for, what he lived for, and what he died for. You always did everything the way you wanted it. And I didn't understand that, but now I understand. I'll never forget you, Apollo. You're the best. [Eulogizing Apollo Creed]

Going in one more round when you don't think you can - that's what makes all the difference in your life.

During this fight, I've seen a lot of changing, in the way you feel about me, and in the way I feel about you. In here, there were two guys killing each other, but I guess that's better than twenty million. I guess what I'm trying to say, is that if I can change, and you can change, everybody can change! Addressing the Russian crowd after the match with Drago has ended.

Rocky: Champ, look this fight's over. I gotta stop it. Apollo: No, no. Rocky: Look, you can't do no more out there! Apollo: I'm here to fight. Rocky: He's killing ya. I gotta stop this thing. Apollo: I'm here to fight, promise me you're not gonna stop this fight.
Rocky: I see three of him out there. Paulie: Hit the one in the middle! Duke: Right! Hit the one in the middle!

We always have to be in the middle of the action 'cause we're the warriors. And without some challenge, without some damn war to fight, then the warrior might as well be dead, Stallion! Now I'm asking you - as a friend - stand by my side this one last time.